ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY

• Main Author: DODI PRADIPTA
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English; English
• Published: 2014
• Subjects: P Language and Literature; PR English literature
• Online Access: https://repository.unair.ac.id/129350/3/1_%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/129350/2/2_%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/129350/1/3_%20ABSTRAK.pdf; https://repository.unair.ac.id/129350/4/4_%20BAB%20I%20PENDAHULUAN.pdf; https://repository.unair.ac.id/129350/5/5_%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; https://repository.unair.ac.id/129350/6/6_%20METODOLOGI%20PENELITIAN.pdf; https://repository.unair.ac.id/129350/7/7_%20BAB%20IV%20ANALISIS.pdf; https://repository.unair.ac.id/129350/8/8_%20BAB%20V%20KESIMPULAN.pdf; https://repository.unair.ac.id/129350/10/9_%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/129350/9/10_%20LAMPIRAN.pdf; https://repository.unair.ac.id/129350/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

Globalization and modernity are important issues nowadays. Advertisement is one media that contains a global culture to spread to the society. This research discusses the Orientalism in Indonesian advertisement, Terry Palmer. The purpose of this research wants to show how Indonesian local advertisem...