ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY
Globalization and modernity are important issues nowadays. Advertisement is one media that contains a global culture to spread to the society. This research discusses the Orientalism in Indonesian advertisement, Terry Palmer. The purpose of this research wants to show how Indonesian local advertisem...
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id-langga.1293502024-01-16T08:21:35Z https://repository.unair.ac.id/129350/ ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY DODI PRADIPTA P Language and Literature PR English literature Globalization and modernity are important issues nowadays. Advertisement is one media that contains a global culture to spread to the society. This research discusses the Orientalism in Indonesian advertisement, Terry Palmer. The purpose of this research wants to show how Indonesian local advertisement constructs the representation of Indonesia. Through the meaning of denotative, connotative, and myth, the writer assumes that Orientalism exists in this advertisement Using the orders of significations by Roland Barthes, this study focuses on verbal and visual language of Terry Palmer advertisement The writer analyud the narration and scenes from advertisement video. Then relate it with the Reproduction of East and Latent Orientalism as a concept in Orientalism study by Edward Said. In the case of Terry Palmer advertisement, apparently Indonesia represented as not as natural country because this advertisement tends to represent it with Western perspectives. 2014 Thesis NonPeerReviewed text en https://repository.unair.ac.id/129350/3/1_%20HALAMAN%20JUDUL.pdf text en https://repository.unair.ac.id/129350/2/2_%20DAFTAR%20ISI.pdf text en https://repository.unair.ac.id/129350/1/3_%20ABSTRAK.pdf text en https://repository.unair.ac.id/129350/4/4_%20BAB%20I%20PENDAHULUAN.pdf text en https://repository.unair.ac.id/129350/5/5_%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf text en https://repository.unair.ac.id/129350/6/6_%20METODOLOGI%20PENELITIAN.pdf text en https://repository.unair.ac.id/129350/7/7_%20BAB%20IV%20ANALISIS.pdf text en https://repository.unair.ac.id/129350/8/8_%20BAB%20V%20KESIMPULAN.pdf text en https://repository.unair.ac.id/129350/10/9_%20DAFTAR%20PUSTAKA.pdf text en https://repository.unair.ac.id/129350/9/10_%20LAMPIRAN.pdf DODI PRADIPTA (2014) ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY. Skripsi thesis, UNIVERSITAS AIRLANGGA. http://www.lib.unair.ac.id |
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Universitas Airlangga |
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Universitas Airlangga Library |
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Asia |
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Indonesia Indonesia |
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Universitas Airlangga Library |
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UNAIR Repository |
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English English English English English English English English English English |
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P Language and Literature PR English literature |
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P Language and Literature PR English literature DODI PRADIPTA ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY |
description |
Globalization and modernity are important issues nowadays. Advertisement is one media that contains a global culture to spread to the society. This research discusses the Orientalism in Indonesian advertisement, Terry Palmer. The purpose of this research wants to show how Indonesian local advertisement constructs the representation of Indonesia. Through the meaning of denotative, connotative, and myth, the writer assumes that Orientalism exists in this advertisement Using the orders of significations by Roland Barthes, this study focuses on verbal and visual language of Terry Palmer advertisement The writer analyud the narration and scenes from advertisement video. Then relate it with the Reproduction of East and Latent Orientalism as a concept in Orientalism study by Edward Said. In the case of Terry Palmer advertisement, apparently Indonesia represented as not as natural country because this advertisement tends to represent it with Western perspectives. |
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Theses and Dissertations NonPeerReviewed |
author |
DODI PRADIPTA |
author_facet |
DODI PRADIPTA |
author_sort |
DODI PRADIPTA |
title |
ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY |
title_short |
ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY |
title_full |
ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY |
title_fullStr |
ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY |
title_full_unstemmed |
ORIENTALISM IN TERRY PALMER ADVERTISEMENT: A SEMIOTIC STUDY |
title_sort |
orientalism in terry palmer advertisement: a semiotic study |
publishDate |
2014 |
url |
https://repository.unair.ac.id/129350/3/1_%20HALAMAN%20JUDUL.pdf https://repository.unair.ac.id/129350/2/2_%20DAFTAR%20ISI.pdf https://repository.unair.ac.id/129350/1/3_%20ABSTRAK.pdf https://repository.unair.ac.id/129350/4/4_%20BAB%20I%20PENDAHULUAN.pdf https://repository.unair.ac.id/129350/5/5_%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf https://repository.unair.ac.id/129350/6/6_%20METODOLOGI%20PENELITIAN.pdf https://repository.unair.ac.id/129350/7/7_%20BAB%20IV%20ANALISIS.pdf https://repository.unair.ac.id/129350/8/8_%20BAB%20V%20KESIMPULAN.pdf https://repository.unair.ac.id/129350/10/9_%20DAFTAR%20PUSTAKA.pdf https://repository.unair.ac.id/129350/9/10_%20LAMPIRAN.pdf https://repository.unair.ac.id/129350/ http://www.lib.unair.ac.id |
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1789483940515414016 |