NEW ̉̉AUTO BRIDAL̨̉ ̉̉ SHOP EXPERIENTIAL MARKETING IMPLEMENTATION STRATEGY PT.AUTO BRIDAL̨̉ INDONESIA
PT. Auto Bridal® Indonesia is a car wash and detailing Franchise-based company. It has more than 70 shop partners that have bought and been using the brand and system it applies. Moreover, it even has entered international market which is in Malaysia. It has several business units such as The Aut...
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Main Author: | ADE CANDRA (NIM: 29106337 ); Pembimbing: Leo Aldianto |
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/14620 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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