NEW “AUTO BRIDAL® ” SHOP EXPERIENTIAL MARKETING IMPLEMENTATION STRATEGY PT.AUTO BRIDAL® INDONESIA

PT. Auto Bridal® Indonesia is a car wash and detailing Franchise-based company. It has more than 70 shop partners that have bought and been using the brand and system it applies. Moreover, it even has entered international market which is in Malaysia. It has several business units such as The Aut...

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Bibliographic Details
Main Author: ADE CANDRA (NIM: 29106337 ); Pembimbing: Leo Aldianto
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/14620
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Institution: Institut Teknologi Bandung
Language: Indonesia

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