DEVELOPMENT STRATEGY PROPOSAL OF VIDEO, FILM AND PHOTOGRAPHY (CASE STUDY: QUBU RECORD)

• Main Author: EKAPUTRA (NIM : 29107069); Pembimbing: Dwi Larso, Ph.D, DEVRY
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/15355
• Institution: Institut Teknologi Bandung

Currently creative industry in Indonesia has grown so rapidly. This is indicated by many new companies that emerged from this kind of company, one of them is Qubu Record. Qubu Record, is a new player in this digital recording and music video industry that comes from Bandung, which is using DSLR camera type to record video clips. Although the success of this company, still rely on Ricky Five Minute big name, which is one of the owners of Qubu Record, but this company has been able to show good performance. In addition, ideas, concepts, and <br /> <br /> <br /> creativity of the company and utility equipment utilization continues to be main concerned by the management, although in some cases these are challenges, <br /> <br /> <br /> namely the equipment are very easy to imitate. Facing the situation of this business, Qubu Record requires strategic planning to enhance competitive advantage. In order to design appropriate strategies remembering that the company currently is in the stage of introduction of the Product Life Cycle analysis. The company needs to identify either the external factors or internal factors, using the SWOT and Porter's Five Forces analyses. From the analysis found that Qubu Record is in introduction stage, so the corporate strategy that suitable to use are Directional Strategy, Growth&#8208;Strategy oriented. From the analysis, come the development strategies for Qubu Record to open branches, and increase the sales person. Business strategy that is applied in, is the form of a combination from competitive strategy and cooperation strategy, <br /> <br /> <br /> such as training of new experts to add the ablity to expand market share, and make cooperation with local indie bands, and major label to get the revenue that <br /> <br /> <br /> has continuity. Several recommendations for the implementation in the implementation stage, including: freedom of expression, for the experts to rearrange the office, the implementation of standards operating procedure, the development lines of product from music video to wedding clip, cooperation with major labels and <br /> <br /> <br /> music events such as LA Light Indie Fest, college student new recruitment from Pasundan University, Faculty of Arts and Literature, Department of Photography and Movie.