GUIDANCE FOR INNOVATION STRATEGY ON CRAFT SMI

• Main Author: YUDIAPUTRA MASHUDI (29007019) ; pembimbing : Dwi Larso Ph.D., MOHAMAD
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/16488
• Institution: Institut Teknologi Bandung

Indonesia Small and Medium Industry (SMI) has a large number of business and is the biggest producer craft in South East Asia, that’s why it has a very important position to help developing the financial power of Indonesia nation. But in fact , the SMI facing a various crisis, and problems that restrain their ability to develop. Some has survived but others have failed. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> One solution that can be done to handle the crisis and problems that they deal with, is by doing innovation in various sectors in their business. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Simultaneously this research has collected three types of data, and that is data about the theory of innovation itself to understand the meaning and how to innovate. Data about the situation of SMI from the article and scientific journal to collect the information about the SMI and innovation from other researcher and journalist point of view, and then doing grounded research to collect data based on their real situation from the perspective of the real SMI actor by doing field observation and depth interview. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> This research has found that there are many different kinds of crisis and problems that the SMI deal with, that situation has also brought various solutions that are connected to the problems. So in the final result this research has produced a mapping about the problems and solution as a guidance for SMI to choose area of innovation that they are going to use based on their exact problems.