THE PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY FOR UNIT LINK PRODUCT OF SLFI
Currently there are 23 life insurance companies competing in unit link product market in Indonesia. In order to win the competition, SLFI need to create a strong brand that will bring a lot of benefits to the company which are can be utilized as a base for franchise, increase the brand loyalty, pric...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/16563 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |