IMPROVING PROGRAM CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TO INCREASE CUSTOMER SATISFACTION BANK JABAR BANTEN CABANG UTAMA BANDUNG

• Main Author: ILHAM NUGRAHA (NIM : 29107379); Pembimbing Akademik : Ir. Evo S. Hariandja, MM, MUHAMMAD
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/16569
• Institution: Institut Teknologi Bandung

Challenges that face the business world have grown harder and become more complicated, especially in the banking industry where the competition is growing rapidly. Many banks that decide to merge complicate the competition. Banks should figure out how to build customer loyalty, instead of out search...