STRATEGIC MANAGEMENT PLANNING TO INCREASE COMPANY'S PROFITABILITY CASE STUDY: KUATRO CAR RENTAL

• Main Author: LUH PUTU YUNIARI (NIM : 29108030); Pembimbing: Leo Aldianto MBA, MSAE., NI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/16707
• Institution: Institut Teknologi Bandung

Kuatro Car Rental is one of CV Kuatro’s businesses Unit. It has been operating in tourism transportation service industry in Bali since 1980. On 2009, the amount of tourists coming to Bali has increased 24.85 percent. It means that the opportunity of profitability would be increased. Instead, the profitability of Kuatro Car Rental has decreased on 2009. After being analyzed, it turned out that operational process has became massive factor of the profitability decreasing. Operational problem that are being faced, for example, amount of customer transferring to other company by staff and the controlling and monitoring of inventory is very low. If this circumstance continues to happen, it would endanger the existence of Kuatro Car Rental. <br /> <br /> <br /> In order to solve those problems, proper strategic management planning is needed to be formulated. The purpose of strategic management is not only to resolve the recent problems, but also to increase the long term profitability. The planning starts with analysis of external factor (EFAS) and internal factor (IFAS). And then SFAS is analyzed by combining EFAS and IFAS. After analyzing SFAS, TOWS matrix is being formulated. From TOWS, strategies priority can be decided. Determined strategies are Weakness-Threat Strategy and Strength-Threat Strategy. Weakness-Threat Strategy, for example, hold technology training for staff, and Strength-Threat Strategy, for example, guarantee the service quality of the company. <br /> <br /> <br /> With those strategies, strategic management is being formulated. Strategic management composed with corporate strategy, business strategy, and functional strategy. Recommended solution is the operational process improvement; include fixing the process flow, designing blue print and poka yoke. Human resources, technology and supported facility, and marketing strategy needs to be planned so that operational process improvement can be implemented correctly. Those business solutions is implemented in June 2010.