Market research on the car rental industry in Singapore

In Singapore, it has been established that no study has been conducted on car renters and their attitudes towards renting vehicles. The main purpose of this study then, is to determine the pertinent factors that car renters consider as important in the selection of their car hire companies. Addition...

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Bibliographic Details
Main Authors: Ghee, Siew Foong, Lam, Hock Choon, Teo, Dennis Chee Kian
Other Authors: Wu Yuan
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55596
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Institution: Nanyang Technological University
Language: English