Marketing of private banking products and services to the different market segments in Singapore

• المؤلفون الرئيسيون: Lee, Teng Fang, Lim, Elena Pei Ling, Wang, Adeline Shin Lin
• مؤلفون آخرون: Fock, Siew Tong
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Finance::Banking
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11608
• المؤسسة: Nanyang Technological University

To investigate the marketing of private banking services for different market segments. Study will determine if the market is segmented, investigate the matching of products and services to the target segments and find out the necessary skills, qualifications and personal attributes to need for the...