Marketing of private banking products and services to the different market segments in Singapore

Marketing of private banking products and services to the different market segments in Singapore

To investigate the marketing of private banking services for different market segments. Study will determine if the market is segmented, investigate the matching of products and services to the target segments and find out the necessary skills, qualifications and personal attributes to need for the...

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Main Authors: Lee, Teng Fang, Lim, Elena Pei Ling, Wang, Adeline Shin Lin
Other Authors: Fock, Siew Tong
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Finance::Banking
Online Access:http://hdl.handle.net/10356/11608
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11608
record_format dspace
spelling sg-ntu-dr.10356-116082023-05-19T06:16:16Z Marketing of private banking products and services to the different market segments in Singapore Lee, Teng Fang Lim, Elena Pei Ling Wang, Adeline Shin Lin Fock, Siew Tong Nanyang Business School DRNTU::Business::Finance::Banking To investigate the marketing of private banking services for different market segments. Study will determine if the market is segmented, investigate the matching of products and services to the target segments and find out the necessary skills, qualifications and personal attributes to need for the private bankers. 2008-09-24T07:57:00Z 2008-09-24T07:57:00Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11608 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance::Banking
spellingShingle DRNTU::Business::Finance::Banking
Lee, Teng Fang
Lim, Elena Pei Ling
Wang, Adeline Shin Lin
Marketing of private banking products and services to the different market segments in Singapore
description To investigate the marketing of private banking services for different market segments. Study will determine if the market is segmented, investigate the matching of products and services to the target segments and find out the necessary skills, qualifications and personal attributes to need for the private bankers.
author2 Fock, Siew Tong
author_facet Fock, Siew Tong
Lee, Teng Fang
Lim, Elena Pei Ling
Wang, Adeline Shin Lin
format Final Year Project
author Lee, Teng Fang
Lim, Elena Pei Ling
Wang, Adeline Shin Lin
author_sort Lee, Teng Fang
title Marketing of private banking products and services to the different market segments in Singapore
title_short Marketing of private banking products and services to the different market segments in Singapore
title_full Marketing of private banking products and services to the different market segments in Singapore
title_fullStr Marketing of private banking products and services to the different market segments in Singapore
title_full_unstemmed Marketing of private banking products and services to the different market segments in Singapore
title_sort marketing of private banking products and services to the different market segments in singapore
publishDate 2008
url http://hdl.handle.net/10356/11608
_version_ 1770564327706722304

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