Marketing of private banking products and services to the different market segments in Singapore
To investigate the marketing of private banking services for different market segments. Study will determine if the market is segmented, investigate the matching of products and services to the target segments and find out the necessary skills, qualifications and personal attributes to need for the...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11608 |
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| Institution: | Nanyang Technological University |
| Summary: | To investigate the marketing of private banking services for different market segments. Study will determine if the market is segmented, investigate the matching of products and services to the target segments and find out the necessary skills, qualifications and personal attributes to need for the private bankers. |
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