Market research on the car rental industry in Singapore
In Singapore, it has been established that no study has been conducted on car renters and their attitudes towards renting vehicles. The main purpose of this study then, is to determine the pertinent factors that car renters consider as important in the selection of their car hire companies. Addition...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/55596 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | In Singapore, it has been established that no study has been conducted on car renters and their attitudes towards renting vehicles. The main purpose of this study then, is to determine the pertinent factors that car renters consider as important in the selection of their car hire companies. Additionally, the study will attempt to determine whether the backgrounds of car renters have an influence on their selection criteria. In order to achieve these objectives, an analysis of the factors and car renter’s behaviour has been carried out. |
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