Market research on the car rental industry in Singapore

• Main Authors: Ghee, Siew Foong, Lam, Hock Choon, Teo, Dennis Chee Kian
• Other Authors: Wu Yuan
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/55596
• Institution: Nanyang Technological University

In Singapore, it has been established that no study has been conducted on car renters and their attitudes towards renting vehicles. The main purpose of this study then, is to determine the pertinent factors that car renters consider as important in the selection of their car hire companies. Additionally, the study will attempt to determine whether the backgrounds of car renters have an influence on their selection criteria. In order to achieve these objectives, an analysis of the factors and car renter’s behaviour has been carried out.