THE PROPOSAL OF PERFORMANCE IMPROVEMENT AT PT ULTRAJAYA MILK INDUSTRY AND TRADING COMPANY THROUGH INNOVATION AND CUSTOMER INTIMACY

PT Ultrajaya Milk Industry and Trading Company is the company's food and beverage manufacturing sector. Currently, PT Ultrajaya Milk Industry and trading company, leading market share in UHT milk by 50.2%. In 2008 PT Ultrajaya Milk Industry and Trading Company sold one of its trademark is Buavi...

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Bibliographic Details
Main Author: (NIM : 29108065); Pembimbing: Ir. Benny S. Gunawan, MBA, OKKY
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/16774
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Institution: Institut Teknologi Bandung
Language: Indonesia