FLEXI BUSINESS STRATEGY FORMULATION FOR WINNING THE COMPETITION IN CDMA MARKET

• Main Author: RACHMAN (NIM : 29108320); Pembimbing: Alibasjah Inggriantara, MM, RENALDI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/16951
• Institution: Institut Teknologi Bandung

Flexi is the voice and data telecommunications services from the main business pillars of TELKOM's fixed wireless phone. Flexi managed by Fixed Wireless Division. Flexi is the largest Code Division Multiple Access (CDMA) mobile phone in Indonesia. Nowadays, Flexi is the market leader in Indonesia with a market share of 58%. Today, business issues faced by Flexi on the telecommunications industry are the limitations of bandwidth frequency of a fixed wireless phone. The <br /> <br /> <br /> limitations of bandwidth frequency may limit the Flexi in providing services to their customers. Therefore, Flexi need to have a proper business strategy in order <br /> <br /> <br /> to improve services and win the competition in the CDMA market. This final project design a strategy for Flexi in dealing with business issues at the corporate level, business level, and functional level. Corporate strategy is determined by creating a model of EFAS & IFAS Matrix and SWOT Matrix. Corporate strategy that appropriate with the corporate conditions is the growth strategy. Business strategy of Flexi developed by using Porter's Generic Strategy model, whereas functional strategy using TOWS Matrix. Flexi business strategy is service differentiation. TOWS Matrix resulted in four groups of <br /> <br /> <br /> functional strategies, which is human resources, operations, marketing, and financial strategies. Programs at functional strategy are type of service <br /> <br /> <br /> differentiation will be implemented by Flexi.