DEVELOPMENT OF CAMPAIGN STRATEGY BELOW THE LINE TEA PRODUCTS WALINI OF P.T. PN VIII

• Main Author: (NIM : 29107046);Pembimbing : Drs. Herry Hudrasyah., MA, RIELDI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/17001
• Institution: Institut Teknologi Bandung

Enormous potential and rapidly growth tea market has push a lot of company to start developing this commodity including P.T PN VIII. This company has develop a line of product called Walini, “Walini” come from a name of tea factory CTC which already become an export quality brand with a very h...