QUALITATIVE RESEARCH ABOUT RELATIONSHIP IMPROVEMENT BETWEEN PERTAMINA LUBRICANTS AND PT PAMAPERSADA NUSANTARA IN INDUSTRIAL LUBRICANTS BUSINESS BASED ON PT PAMAPERSADA NUSANTARẢ̉ S PERCEPTION
Pertamina Lubricants decided to do direct selling their products to PT Pamapersada Nusantara with B2B selling. <br /> <br /> <br /> This B2B relationship started on August 2009. By the time, Pama bought a whole lubricants’ need directly to <br /> <br /> <b...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/17139 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |