A PROPOSAL TO IMPROVE BUSINESS PERFORMANCE OF CV SERUNI SNACK THROUGH BETTER PRODUCTION METHOD AND EMPLOYEE ENGAGEMENT

• Main Author: LUTHFI HERYANA (NIM : 29111123) Pembimbing : Prasetyo Budi Saksono, MBA, AGNI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/17821
• Institution: Institut Teknologi Bandung

Snack industry has a rapid growth today. It can be seen from the national industry policy the Ministry of Industry Republic of Indonesia which include snack industry as one of 35 priority industry cluster development roadmap. The <br /> <br /> <br /> population of Indonesia's approximately 230 million people, is a huge market potential for this business. <br /> <br /> <br /> One industry that is involved in snack industry is CV Seruni Snack. Lines of business undertaken by CV Seruni Snack are as a distributor of some snack products in Indonesia and as a Palembang Crackers producer. This research just examine CV Seruni Snack as a Palembang Crackers producer because of the obvious problems come from that line of business. One symptom that emerge from the problems encountered by CV Seruni Snack is there are a lot of employees who resigned in recent months. From the interview, it was found that most of the employees have a low engagement level. This low engagement level caused by two things, that are inadequate salary and lack of <br /> <br /> <br /> business owner’s attention. The company itself can not provide an adequate wages to their employees because of the small profits that it got from the Palembang Crackers production activity.This paper propose the solution to overcome the problems of CV Seruni Snack from two sides, that are operational and human resource management. From the operational side, improvement of the production method is proposed. From human resource management side, this paper propose the implementation of piece rate wage system, leadership practices according to Kouzes and Posner, and job rotation.