IMPLEMENTASI KONSEP BERBAGI INFORMASI PADA TIM SALES/ MARKETING DI PT SISNET MITRA SEJAHTERA

• Main Author: ROBBYTUA S. SIGALINGGING (NIM : 29109416); Pembimbing : Prof. Dr. Ir. Jann Hidajat Tjakraat, AGUSTIAN
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/17838
• Institution: Institut Teknologi Bandung

Knowledge management concept is a mechanism done by a company in order to manage the intangible asset such as information or data, to support in creating added value for the company. <br /> <br /> <br /> Knowledge management implementation concept can help PT SISNET MITRA SEJAHTERA (SMS) in managing all the knowledge/information owned by its employee, especially from Sales/Marketing team. This team owns information about customers and all the business opportunities. In business, information is one asset for a company in creating its added value, in order to have a strong competitiveness amongst other. If the information is not well managed by SMS, there will be high dependency to one employee who owns the information/knowledge. <br /> <br /> <br /> Supporting tools or new SOP (standard operating procedure) is a basic requirement, to ‘push’ the employee in sharing all the knowledge/information. <br /> <br /> <br /> This research is done in SMS, on Rumah IndoNet, Rempoa and DEA Tower 10th Floor, Kawasan Mega Kuningan. The research is based on a data collection through a questionnaire and interview from SMS employee, and also based on field observation from one member of the marketing team in SMS. <br /> <br /> <br /> The proposed business solution is designed based on the result of the research, describing the best effective proposal regarding the current situation in SMS.