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With the world of higher education starting to enter the commercialization the role of of marketing will be increasingly needed to maintain market share held by STEKPI for not crushed by new competitors that emerge. With the increasing number of applicants in private universities, especially for hig...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/17840 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |