MARKETING STRATEGY FOR IKAN BAKAR JIMBARAN, YOGYAKARTA
Ikan Bakar Jimbaran, established in Yogyakarta since 2005, was a pioneer of fresh seafood premium restaurant with Bali’s ambience. In the first 5 years, Ikan Bakar Jimbaran had a good sales performance. However, financial data shows decrease on sales and number of customers in this last 3 years....
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/17861 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |