MARKETING STRATEGY FOR IKAN BAKAR JIMBARAN, YOGYAKARTA

Ikan Bakar Jimbaran, established in Yogyakarta since 2005, was a pioneer of fresh seafood premium restaurant with Bali’s ambience. In the first 5 years, Ikan Bakar Jimbaran had a good sales performance. However, financial data shows decrease on sales and number of customers in this last 3 years....

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Bibliographic Details
Main Author: SAWITRI (NIM : 29112447) Pembimbing: Ir. Alibasjah Inggriantara, SE., MM., AJENG
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/17862
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Institution: Institut Teknologi Bandung
Language: Indonesia

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