PROPOSED MARKETING STRATEGY FOR PT GARUDA INDONESIA (PERSERO) TBK. TO DEVELOP THE CORPORATE SEGMENT IN DOMESTIC MARKET

PROPOSED MARKETING STRATEGY FOR PT GARUDA INDONESIA (PERSERO) TBK. TO DEVELOP THE CORPORATE SEGMENT IN DOMESTIC MARKET

PT Garuda Indonesia (Persero) Tbk or Garuda Indonesia is the national full service airline with the service that reflects the best and genuine Indonesian hospitality. As majority of the Garuda Indonesia’s passangers is the business traveller, one of segment that particularly manage by Garuda Indo...

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Bibliographic Details
Main Author: ROSYADA (NIM: 29111019) Pembimbing : Ir. Alibasjah Inggriantara, SE, MM., AMRINA
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/17914
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/17914

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