PROPOSED MARKETING STRATEGY FOR PT GARUDA INDONESIA (PERSERO) TBK. TO DEVELOP THE CORPORATE SEGMENT IN DOMESTIC MARKET
PT Garuda Indonesia (Persero) Tbk or Garuda Indonesia is the national full service airline with the service that reflects the best and genuine Indonesian hospitality. As majority of the Garuda Indonesia’s passangers is the business traveller, one of segment that particularly manage by Garuda Indo...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/17914 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |