THE BRAND DEVELOPMENT of NAGIWA by IMPROVING BRAND AWARENESS and MARKETING ACTIVITY LAROVA
Population Indonesia reached more than 230 souls with the majority 85 % of them are Muslim. It becomes a reason to Nagiwa doing business in Muslim fashion. Nagiwa has been in Muslim fashion business since 15 years ago. But compared to competitors, Nagiwa market share and brand awareness is very low....
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18516 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |