PROPOSED MARKETING STRATEGY AT PT. ABC SALES OFFICE BANDUNG USING 3V’S MODEL

Automotive Industry growth in Indonesia is quite phenomenal. Unit of cars being sold are increasing each year. The growth of automotive industry becomes an opportunity for automotive replacement market. However competition in replacement market is believed to be more intense each year. Many players...

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Bibliographic Details
Main Author: ARIE SIANDI (NIM: 29110316) Pembimbing: Ir. Evo S. Hariandja, MBA., HENDRY
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/18626
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Institution: Institut Teknologi Bandung
Language: Indonesia

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