Entrepreneurial marketing strategies for SMEs: The debate between a conventional sales force and network marketing
The lifeblood of any start-up or going concern is the ability to effectively sell and market its products or services to target customers. Products do not automatically "skip and hop" into consumers' homes. Someone must proactively market these to consumers. Hence, the Entrepreneur/Ma...
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| Format: | text |
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Animo Repository
2010
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/7879 |
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| Institution: | De La Salle University |