Entrepreneurial marketing strategies for SMEs: The debate between a conventional sales force and network marketing

• Main Author: Liongson, Jose Luis R.
• Format: text
• Published: Animo Repository 2010
• Subjects: Multilevel marketing; Sales force management; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/7879
• Institution: De La Salle University

The lifeblood of any start-up or going concern is the ability to effectively sell and market its products or services to target customers. Products do not automatically "skip and hop" into consumers' homes. Someone must proactively market these to consumers. Hence, the Entrepreneur/Ma...