A PROPOSED BUSINESS STRATEGY WITH STRATEGIC MANAGEMENT APPROACH FOR SWITCH CAFE BANDUNG

Bandung's entertainment industry offers a lot of opportunities, attracting many business owners into it. Its main attraction is that while needing a relatively small amount of capital some will gain quite a lot in return. Switch is one of the new players in Bandung's entertainment industry...

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Bibliographic Details
Main Author: SURYA WIJAYA (NIM : 29107313); Pembimbing: Dwi Larso Ph.D, JIMMY
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/18760
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Institution: Institut Teknologi Bandung
Language: Indonesia