STRATEGIC REVIEW OF MOBILE VALUE-ADDED SERVICES (M-VAS) OPPORTUNITY BASED ON SATISFACTION AND LOYALTY CRITERIA IN INDONESIA
Today, the telecommunications industry in Indonesia is experiencing a relative decline in ARPU (Average Revenue Per User) resulting in lower income mobile telecommunications service providers. The decline was not only derived by the competition between operators, but it was also due to changes in t...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18849 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |