#TITLE_ALTERNATIVE#

• Main Author: AGUNG RIADI (NIM : 29109148); Pembimbing Tesis: Dr. Agung Wicaksono, MSc, MBA, MARDHIKA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18868
• Institution: Institut Teknologi Bandung

Internet and online media has become the new trends lately, it can be shown from the growth percentage of internet, and even the internet reach has surpassed <br /> <br /> <br /> printing and radio. This situation also was supported by the growth of smart device that offer the product with more affordable price. This situation indicates that <br /> <br /> <br /> Indonesia has become the potential market for online business. <br /> <br /> <br /> Although the growth of internet tends to be positive, Yahoo! is facing the challenge to penetrate the market in terms of online advertisement especially for <br /> <br /> <br /> certain vertical industries that still not familiar with online advertising. Currently, Yahoo! is quiet successful in terms of penetrating some vertical industries that familiar with online advertisement, and also some vertical industries that have the same targeted audiences with Yahoo! sites. Yahoo! Indonesia realizes that too much depend on those certain industries and there is a concern to expand to other vertical industries. In this year of 2012, there are two sites that already localized to local content, those are Y! ID She and Y! ID Sports. The goal of this activity is to provide the most affordable information to Indonesian market especially to youth and netizen ones. From this new products, Yahoo! Indonesia is also expecting to expand the advertisers from another verticals. <br /> <br /> <br /> The result of this research is to identify the key success factors on how to attract more audiences and more advertisers to Y! ID She and Y! ID Sports. By <br /> <br /> <br /> making the sites better, will make more audiences to see the sites, and help the company to offer the sites to advertisers easier.