RECCOMENDATION OF BUSINESS EXPANSION WITH FRANCHISE SYSTEM AT FOOD BUSINESS (CASE STUDY: PITSA CONE)

• Main Author: DANIA PERMANASARI (NIM : 29107335); Pembimbing: Ir. Leo Aldianto, MSAE, MBA, NIA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/19050
• Institution: Institut Teknologi Bandung

Pitsa Cone is a brand of new food product which is trying to compete in food business that known as a competitive business. In a year of experience running the business, Pitsa Cone has found problem indicated <br /> <br /> <br /> by the relatively stagnant real sales below the target sales. Moreover, survey data said that sales revenue of <br /> <br /> <br /> Pitsa Cone is less than the average of other light meal product's sales revenue. This situation will affect to <br /> <br /> <br /> Pitsa Cone's performance in the future. To survive or even grow in the business environment, Pitsa Cone has <br /> <br /> <br /> to do something to convert this unsupportive situation so it can achieve expected business performance. In this thesis, symptom detection and problem investigation are conducted to determine the solution that will improve Pitsa Cone's performa. Indication that say low of sales revenue lead to the analysis of socioenvironment, <br /> <br /> <br /> task&#8208;environment and internal environment of Pitsa Cone. The analysis results show that the problem of Pitsa Cone is on the business and product development, marketing activity, and human resources. The primary solution to overcome Pitsa Cone problem is the application of franchise system that could speed up the business expansion and resolve the financial matter. The solution of financial problem in the end will give flexibility to overcome other problem such as improving product development activity, increasing promotion and marketing activity, and utilizing the application of new salary system that will lead to the improvement of employee responsibility. Franchise system in Indonesia has arranged by government regulation. But Pitsa Cone can not afford some of regulation . Along with the preparation for franchise system, Pitsa Cone tries to run Business Opportunity system that relatively similar with franchise system.