RECCOMENDATION OF BUSINESS EXPANSION WITH FRANCHISE SYSTEM AT FOOD BUSINESS (CASE STUDY: PITSA CONE)

• Main Author: DANIA PERMANASARI (NIM : 29107335); Pembimbing: Ir. Leo Aldianto, MSAE, MBA, NIA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/19050
• Institution: Institut Teknologi Bandung

Pitsa Cone is a brand of new food product which is trying to compete in food business that known as a competitive business. In a year of experience running the business, Pitsa Cone has found problem indicated <br /> <br /> <br /> by the relatively stagnant real sales below the ta...