PROPOSAL OF MARKETING COMMUNICATIONS PROGRAMME IN ALTERNATIVE DISTRIBUTION CHANNEL AT ASURANSI ALLIANZ UTAMA INDONESIA BANDUNG BRANCH

PROPOSAL OF MARKETING COMMUNICATIONS PROGRAMME IN ALTERNATIVE DISTRIBUTION CHANNEL AT ASURANSI ALLIANZ UTAMA INDONESIA BANDUNG BRANCH

Allianz Utama Indonesia Bandung Branch is general insurance company. During doing its business , Allianz Utama Bandung Branch has three distribution channel : insurance broker, individual agent and alternate distribution channel, which consist of banks and leasing company. One of the product of bank...

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Bibliographic Details
Main Author: MARIA W.W. SUYADI (NIM: 29105323); Pembimbing : Leo Aldianto, MSAE, MBA , PIA
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/19134
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/19134

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