PROPOSAL OF MARKETING COMMUNICATIONS PROGRAMME IN ALTERNATIVE DISTRIBUTION CHANNEL AT ASURANSI ALLIANZ UTAMA INDONESIA BANDUNG BRANCH
Allianz Utama Indonesia Bandung Branch is general insurance company. During doing its business , Allianz Utama Bandung Branch has three distribution channel : insurance broker, individual agent and alternate distribution channel, which consist of banks and leasing company. One of the product of bank...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19134 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |