THE EFFECTS OF MARKETING COMMUNICATION FUNCTIONS AND DIMENSIONS OF CBBE MODEL ON THE IMPROVEMENT OF BRAND EQUITY CASE STUDY: BANK MEGA SYARIAH IN SURABAYA
The growth of sharia banking in Indonesia that has been started since 1992 is rapid, especially since 2004. Sharia banking is an alternative that chosen by customers that cannot accept the concept of bank interest or chosen by customers that want fair credit scheme. Bank Mega Syariah is one of the f...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19210 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |