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E-commerce offers benefits for the companies, including SMEs. By using e-commerce, SMEs can gain competitive advantage and some other benefits. In Indonesia, e-commerce adoption by SMEs is still low. Therefore this study is aimed to explore the factors that influence the adoption decision of e-comme...
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Main Author: | PRADIPTA NANDIWARDHANA (NIM :23409019) ; Pembimbing Dr. Rajesri Govindaraju, ST, MT, RAKA |
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/19218 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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