PROMOTION STRATEGY TO INCREASE BRAND AWARENESS OF QUANTUM GAS COOKER

• Main Author: Helmy Hindarsyah (NIM: 29105320); Pembimbing : Ir. Leo Aldianto, MBA., Rio
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/19331
• Institution: Institut Teknologi Bandung

PT.Aditec Cakrawiyasa is one of the local companies that provides home appliances commercial product with specialty in gas cooker. In facing dynamic competition and government’s policy, companies are expected to apply the right business strategies, expectantly the product become more popular and...