Increasing brand awareness of bank's mutual funds

• المؤلف الرئيسي: Galang, Marc Justin L.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Mutual funds—Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/85
• المؤسسة: De La Salle University

This Insider Action Research addressed the low level of brand awareness of a bank’s Mutual Funds. Communicating to clients need to be efficient and fast with the use of digital platforms, such as social media, emails, and webinars Our team was guided by several frameworks, particularly, the Customer...