Increasing brand awareness of bank's mutual funds
This Insider Action Research addressed the low level of brand awareness of a bank’s Mutual Funds. Communicating to clients need to be efficient and fast with the use of digital platforms, such as social media, emails, and webinars Our team was guided by several frameworks, particularly, the Customer...
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_manorg/85 |
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| Institution: | De La Salle University |
| Language: | English |