MARKETING STRATEGY RECOMMENDATION BUSINESS CONSULTANT PT NAVIIKARANA CONSULTING GROUP

• Main Author: YAKTI (NIM : 29108354), SADEWO
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/19400
• Institution: Institut Teknologi Bandung

Naviikarana Consulting Group is New Comer in Consulting Industry in Indonesia, has been two years old now. As a new comer, Naviikarana is facing challenge in getting loyal clients and company problem to growth itself. Naviikarana indeed has performance measurement indicator tool for measuring company performance and its associates has great passion to grow the company. <br /> <br /> <br /> <br /> <br /> Nowadays Naviikarana has 7 associates that have great knowledge of business administration, since all of them has graduated from Business Administration Magister. <br /> <br /> <br /> <br /> <br /> They found that Naviikarana still having structured marketing strategy, in searching their market strategy, they would use situation analysis whether internal, which analyze company capability, and external which analyze consumer, competitor, collaborator, and context (Politic, Economy, Social, and Technology) <br /> <br /> <br /> <br /> <br /> From situation analysis, it would be found Strength, Weaknesses, Opportunity, and Threat or known as SWOT. And come as Naviikarana target and market position in market.