RABBANI BRAND EQUITY ANALYSIS

CV. Rabbani Asysa is a producer who has been producing jilbab since 1994. Rabbani was originally positioned itself as an instant jilbab by Muslim women segment for all ages and target student market, which then shifts to shoot the target market for all circles. Currently, Rabbani was dispersed in al...

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Bibliographic Details
Main Author: HANDRIYANI (NIM : 291074020); Pembimbing Akademik : Dr. Ir. Mustika Sufiati Purwanegara, M.Sc, SHOFI
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/19468
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Institution: Institut Teknologi Bandung
Language: Indonesia