RABBANI BRAND EQUITY ANALYSIS
CV. Rabbani Asysa is a producer who has been producing jilbab since 1994. Rabbani was originally positioned itself as an instant jilbab by Muslim women segment for all ages and target student market, which then shifts to shoot the target market for all circles. Currently, Rabbani was dispersed in al...
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/19468 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |