IDENTIFYING FACTOR OF EMPLOYER ATTRACTIVENESS TO WINNING THE WAR FOR TALENT IN INDONESIA E-COMMERCE INDUSTRY

• Main Author: Rifda Zakira (NIM 19014150), Arifah
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/21230
• Institution: Institut Teknologi Bandung

ABSTRACT <br /> <br /> <br /> The War for Talent is the problem occured when there is labor shortage while the high demand for talent arise. Nowadays, this issue is emerging in all Indonesia sector of industry including the industry which currently growing fast, e-commerce industry. This phenomenon forced the company to compete in attracting potential job applicant to gain the talented resources. In order to attract potential job applicant, the effective way is to apply one of the human resource practice, employer branding strategy through employer attractiveness. This research aimed to identify the factor of employer attractiveness in Indonesia e-commerce industry in order to help e-commerce win the war for talent. The research methodology used in this research began with preliminary <br /> <br /> study by to identify the factor of employer attractiveness then tested the result by closed questionnaire which distributed to the job seeker. The data was analyze by using pearson correlation test to determine the correlation between variable and multiple regression analysis. This study found that compensation corporate image, passion, product and working environment are the factor of employer attractiveness which have positive correlation towards people’s <br /> <br /> intention to apply job. Among all the variables, working environment has the highest positive influence and e-commerce company was suggested to build a good working environment inside the company to attract potential job applicant. <br /> <br /> <br /> Keywords: E-commerce, employer branding, employer attractiveness, Indonesia, E-commerce