WOMENâS ATTITUDE TOWARDS ADVERTISEMENTS AND PURCHASE INTENTION OF PRODUCTS ADVERTISED USING FASHION AND COMMERCIAL MODELS
Since the beginning of advertising history, it has been believed that using physically attractive models could make the advertisement more effective and interesting. However, recent studies in the western world showed the current market has shifted into liking more average-looking models in advertis...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21313 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |