EFFECTS OF CELEBRITY ENDORSERMENT’S CREDIBILITY IN INSTAGRAM ON ATTITUDE TOWARD ADVERTISEMENT AND PURCHASE INTENTION

EFFECTS OF CELEBRITY ENDORSERMENT’S CREDIBILITY IN INSTAGRAM ON ATTITUDE TOWARD ADVERTISEMENT AND PURCHASE INTENTION

Celebrity endorsement is becoming most popular form of advertising in Instagram. Many Indonesian online retailers are using this approach in order to increase their number of followers, brand awareness and boost their sales number. However, there is a lack of study that specifically explores how cel...

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Bibliographic Details
Main Author: A Dharma Adi Pratidnya, A
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72292
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/72292

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