EFFECTS OF CELEBRITY ENDORSERMENTâS CREDIBILITY IN INSTAGRAM ON ATTITUDE TOWARD ADVERTISEMENT AND PURCHASE INTENTION
Celebrity endorsement is becoming most popular form of advertising in Instagram. Many Indonesian online retailers are using this approach in order to increase their number of followers, brand awareness and boost their sales number. However, there is a lack of study that specifically explores how cel...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72292 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
