AFFECTING FACTORS OF CELEBRITY ENDORSEMENT TOWARDS PURCHASE INTENTION ON FASHION ONLINE SHOP THROUGH INSTAGRAM
In this technology era, there are half percent of population in Indonesia become active internet users. This numbers getting higher year by years especially in accessing social media that has become lifestyle. One of most popular social media is Instagram and mostly users come from who in 18-34 y...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40946 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |