THE EFFECT OF HIJAB WORN BY INFLUENCERS IN MUSLIM FASHION PRODUCT ENDORSEMENT THROUGH INSTAGRAM TOWARDS PURCHASE INTENTION
Nowadays, there is a wide range of influencers that can be chosen as a promotion agent in conducting product endorsements through social media. Hence, it could be a challenge for businesses to choose the appropriate influencer to promote their products, including Muslim fashion business. This rese...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67165 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |