THE EFFECT OF HIJAB WORN BY INFLUENCERS IN MUSLIM FASHION PRODUCT ENDORSEMENT THROUGH INSTAGRAM TOWARDS PURCHASE INTENTION
Nowadays, there is a wide range of influencers that can be chosen as a promotion agent in conducting product endorsements through social media. Hence, it could be a challenge for businesses to choose the appropriate influencer to promote their products, including Muslim fashion business. This rese...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67165 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
